Robinson, Stephanie
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The efficacy of green package cues for mainstream versus ni.. 

, In: Journal of advertising research / Advertising Research Foundation
how mainstream green brands can suffer at the shelf 
Wood, Stacy ; Robinson, Stefanie ; Poor, Morgan. (2018)  2 - p. 165-176
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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2

Choice of cause in cause-related marketing:

, In: Journal of marketing / American Marketing Association
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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