Wilbur, David C
15  results:
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1

Market timing and mutual fund investment performance:

, In: The journal of business / The Graduate School of Business of the University of Chicago
Chang, Eric C. ; Lewellen, Wilbur G.. (1984)  1 - p. 57-72
Copies:  Zentrale:Magazin Zs fb 9493
 
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2

Realized returns on common stock investments 

, In: The journal of business / The Graduate School of Business of the University of Chicago
the experience of individual investors 
Copies:  Zentrale:Magazin Zs fb 9493
 
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3

Patterns of investment strategy and behavior among individu..:

, In: The journal of business / The Graduate School of Business of the University of Chicago
Copies:  Zentrale:Magazin Zs fb 9493
 
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4

[Besprechung von:] Income and welfare in the United States...:

, In: The American economic review / publ. by the American Economic Association
Copies:  Zentrale: z vwl 001 jc/649; Zentrale:Magazin Zs fc 1649
 
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5

Temporal distance and price responsiveness 

, In: Management science
empirical investigation of the cruise industry 
Joo, Mingyu ; Gauri, Dinesh Kumar ; Wilbur, Kenneth C.. (2020)  11 - p. 5362-5388
Copies: Zentrale;
 
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7

Advertising content and television advertising avoidance:

, In: The journal of media economics
Wilbur, Kenneth C.. (2016)  2 - p. 51-72
Copies: Zentrale;
 
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8

Should ad spending increase or decrease before a recall ann.. 

, In: Journal of marketing / American Marketing Association
the marketing-finance interface in product-harm crisis mana... 
Gao, Haibing ; Xie, Jinhong ; Wang, Qi.. (2015)  5 - p. 80-99
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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9

Price advertising by manufacturers and dealers:

, In: Management science
Siddarth, S. ; Xu, Linli ; Wilbur, Kenneth C... (2014)  11 - p. 2816-2834
Copies: Zentrale;
 
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10

Television advertising and online search:

, In: Management science
Cowgill, Bo ; Joo, Mingyu ; Wilbur, Kenneth C... (2014)  1 - p. 56-73
Copies: Zentrale;
 
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11

Hybrid advertising auctions:

, In: Marketing science
Zhu, Yi. (2011)  2 - p. 249-273
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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12

The effectiveness of post-release movie advertising:

, In: International journal of advertising
Rennhoff, Adam D.. (2011)  2 - p. 305-328
Copies: Zentrale;
 
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13

Click fraud:

, In: Marketing science
Wilbur, Kenneth C.. (2009)  2 - p. 293-308
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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14

A two-sided, empirical model of television advertising and ..:

, In: Marketing science
Wilbur, Kenneth C.. (2008)  3 - p. 356-378
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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