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HANG, Nguyen Thi
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More than fit 

, In: Journal of marketing research / American Marketing Association
brand extension authenticity 
Spiggle, Susan ; Nguyen, Hang T. ; Caravella, Mary. (2012)  6 - p. 967-983
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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2

Influence of social media emotional word of mouth on instit..:

, In: Management science
Nguyen, Hang ; Krishnan, Ranjani ; Calantone, Roger J.. (2020)  2 - p. 887-910
Copies: Zentrale;
 
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