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RUSSO, VINCENZO
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A neuroscientific method for assessing effectiveness of dig.. 

, In: Journal of advertising research / Advertising Research Foundation
using biometric techniques to measure cross-media ad experi... 
Ciceri, Andrea ; Songa, Giulia ; Gabrielli, Giorgio ; Clement, Jesper.. (2020)  1 - p. 71-86
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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