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Byun, Kyung-Ah
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1

When does a goal-appeal match affect consumer satisfaction?..:

Byun, Kyung-Ah ; Hong, JungHwa ; William James, Kevin
Journal of Business Research.  158 (2023)  - p. 113666 , 2023
Link: https://doi.org/10.1016/..
 
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2

Educational Risk: Lessons Learned during the COVID-19 Pande..:

Wooldridge, Barbara Ross ; Byun, Kyung-Ah ; Pei, Zhi (Kacie)..
Marketing Education Review.  31 (2021)  4 - p. 340-351 , 2021
Link: https://doi.org/10.1080/..
 
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3

An examination of innovative consumers' playfulness on thei..:

Byun, Kyung-Ah ; Dass, Mayukh ; Kumar, Piyush.
Journal of Consumer Marketing.  34 (2017)  3 - p. 226-240 , 2017
Link: https://doi.org/10.1108/..
 
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4

An investigation of the effects of product recalls on brand..:

Byun, Kyung-Ah ; Dass, Mayukh
Journal of Consumer Marketing.  32 (2015)  1 - p. 1-14 , 2015
Link: https://doi.org/10.1108/..
 
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5

Managing product recalls: The non-linear effects of innovat..:

Al-Shammari, Marwan ; Shin, Kilho ; Byun, Kyung-Ah (Kay)
Quality Management Journal.  , 2024
Link: https://doi.org/10.1080/..
 
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6

When narcissistic CEOs meet power: Effects of CEO narcissis..:

Byun, Kyung-Ah (Kay) ; Al-Shammari, Marwan
Journal of Business Research.  128 (2021)  - p. 45-60 , 2021
Link: https://doi.org/10.1016/..
 
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7

The preservation of loyalty halo effects: An investigation ..:

Byun, Kyung-Ah (Kay) ; Duhan, Dale F. ; Dass, Mayukh
Journal of Business Research.  116 (2020)  - p. 163-175 , 2020
Link: https://doi.org/10.1016/..
 
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8

Attracting prosocial lenders from different cultures to hel..:

Hong, JungHwa (Jenny) ; Byun, Kyung-Ah (Kay)
Journal of Consumer Marketing.  37 (2020)  2 - p. 205-214 , 2020
Link: https://doi.org/10.1108/..
 
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9

It is not always about brand: Design-driven consumers and t..:

Byun, Kyung-Ah (Kay) ; Jones, Robert Paul ; Wooldridge, Barbara Ross
Journal of Retailing and Consumer Services.  43 (2018)  - p. 296-303 , 2018
Link: https://doi.org/10.1016/..
 
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10

Communicating design innovativeness: The role of design inf..:

Hong, JungHwa (Jenny) ; Byun, Kyung-Ah (Kay)
Journal of Marketing Communications.  26 (2018)  4 - p. 394-413 , 2018
Link: https://doi.org/10.1080/..
 
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11

Dose–response relationship in patients with newly diagnosed..:

Kim, Dowook ; Chang, Won Ick ; Byun, Hwa Kyung...
Journal of Neuro-Oncology.  161 (2022)  2 - p. 329-337 , 2022
Link: https://doi.org/10.1007/..
 
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12

BIOM-55. DE RITIS RATIO AS A NOVEL PROGNOSTIC BIOMARKER IN ..:

Chang, Won Ick ; Byun, Hwa Kyung ; Lee, Joo Ho...
Neuro-Oncology.  24 (2022)  Supplement_7 - p. vii17-vii17 , 2022
Link: https://doi.org/10.1093/..
 
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13

RADT-32. ADJUVANT RADIOTHERAPY VERSUS SURVEILLANCE FOR GRAD..:

Byun, Hwa Kyung ; Chang, Won Ick ; Kim, Il Han...
Neuro-Oncology.  24 (2022)  Supplement_7 - p. vii56-vii56 , 2022
Link: https://doi.org/10.1093/..
 
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14

Adjuvant Radiotherapy Versus Surveillance for Grade 2 Intra..:

Byun, Hwa Kyung ; Chang, Won Ick ; Lee, Joo Ho...
Frontiers in Oncology.  12 (2022)  - p. , 2022
Link: https://doi.org/10.3389/..
 
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15

Calpain-10 Polymorphism in Korean Women with Polycystic Ova..:

Lee, Hye jin ; Pyun, Gun Woo ; Byun, Eun Kyung...
Journal of Korean Endocrine Society.  23 (2008)  5 - p. 319 , 2008
Link: https://doi.org/10.3803/..
 
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