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Castro, Jorge
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1

Substitutability and independence 

, In: Consumer behavior analysis / ed. by Donald A. Hantula ...
matching analysis of brands and products 
Wells, Victoria K. ; Oliveira-Castro, Jorge M. ; Foxall, Gordon R... (2013)  - p. 97-112
Copies:  BB WiWi: 11a bwl 402.6/444
 
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2

Consumer brand choice 

, In: Consumer behavior analysis / ed. by Donald A. Hantula ...
money allocation as a function of brand reinforcing attribu... 
Oliveira-Castro, Jorge M. ; Wells, Victoria K.. (2013)  - p. 113-127
Copies:  BB WiWi: 11a bwl 402.6/444
 
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3

Market segmentation from a behavioral perspective:

, In: Consumer behavior analysis / ed. by Donald A. Hantula ...
Wells, Victoria K. ; Oliveira-Castro, Jorge M. ; Pallister, John.. (2013)  - p. 128-150
Copies:  BB WiWi: 11a bwl 402.6/444
 
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