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Taylor, Andrew Ray
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1

Ethical considerations for pharmaceutical marketing:

, In: The SAGE handbook of marketing ethics / edited by Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker and Charles R. Taylor
Lolk, Christian ; Taylor, Charles Raymond. (2021)  - p. 326-338
Copies:  BB WiWi: 11a bwl 419/305
 
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2

Marketing ethics and regulation of marketing activity 

, In: The SAGE handbook of marketing ethics / edited by Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker and Charles R. Taylor
the role of government and industry 
Eagle, Lynne C. ; Dahl, Stephan ; Pelsmacker, Patrick de.. (2021)  - p. 498-517
Copies:  BB WiWi: 11a bwl 419/305
 
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3

Concluding comments regarding the challenges of marketing e..:

, In: The SAGE handbook of marketing ethics / edited by Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker and Charles R. Taylor
Pelsmacker, Patrick de ; Eagle, Lynne C. ; Dahl, Stephan.. (2021)  - p. 518-529
Copies:  BB WiWi: 11a bwl 419/305
 
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4

Cross-cultural and religious perspectives on marketing ethi..:

, In: The SAGE handbook of marketing ethics / edited by Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker and Charles R. Taylor
Taylor, Charles Raymond ; Panteqi, Mivena. (2021)  - p. 43-57
Copies:  BB WiWi: 11a bwl 419/305
 
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5

Corporate social responsibility 

, In: Handbook of research on marketing and corporate social responsibility / edited by Ronald Paul Hill (Villanova University, USA), Ryan Langan (University of San Francisco, USA)
a look at Eastern nations 
Taylor, Charles Raymond ; Bowen, C. Luke ; Ryu, Hoin. (2016)  - p. 234-251
Copies:  BB WiWi: 11a bwl 419/853; TB BHV: wir 590/451
 
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6

Convergence in global markets 

the great standardization versus localization debate is (fi... 
Mueller, Barbara. (2013)  - p. 89-105
 
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7

Best practices for cross-cultural advertising research 

, In: Handbook of research on international advertising / ed. by Shintaro Okazaki
are the rules being followed? 
Taylor, Charles Raymond ; Bowen, C. Luke. (2012)  - p. 3-19
Copies:  Zentrale:E02 a bwl 430/491; BB WiWi: 11a bwl 430/491a
 
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8

Public opinion towards digital billboards in the United Sta.. 

, In: Breaking new ground in theory and practice / Shintaro Okazaki (Ed.)
an analysis of recent polls 
Taylor, Charles Raymond. (2011)  - p. 375-394
Copies:  Zentrale:E02 a bwl 430/328; BB WiWi: 11a bwl 430/328a
 
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