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Management science
1
Efficient estimation of network games of incomplete informa..
, In:application to large online social networks
Copies: Zentrale;
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Journal of marketing research / American Marketing Association
7
A new method to aid copy testing of paid search text advert..:
, In:Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Journal of marketing / American Marketing Association
8
Online shopping and social media
, In:friends or foes?
Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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International Series in Operations Research & Management Science; Handbook of Marketing Decision Models ,
9
Integrating Social Networks into Marketing Decision Models:
, In:
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Journal of marketing research / American Marketing Association
14
Improving prelaunch diffusion forecasts
, In:using synthetic networks as simulated priors
Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085