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International Series in Operations Research & Management Science; Handbook of Marketing Decision Models ,
6
Social Media Analytics:
, In:
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Journal of marketing / American Marketing Association
7
Binge watching and advertising:
, In:Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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The history of marketing science / editors Russell S. Winer (New York University, USA), Scott A. Neslin (Dartmouth College, USA)
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Digital and internet marketing:
, In:Copies:
Zentrale:E02 a bwl 419/183; BB WiWi: 11a bwl 419/183a
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Journal of marketing research / American Marketing Association
13
Listening in on social media
, In:a joint model of sentiment and venue format choice
Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085