Hoyer, Mark V.
1  Ergebnisse:
Personensuche X
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Willingness to pay for cause-related marketing 

, In: Journal of marketing research / American Marketing Association
the impact of donation amount and moderating effects 
Koschate-Fischer, Nicole ; Stefan, Isabel V.. (2012)  6 - p. 910-927
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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