E-LIB Suche - Ergebnisse für: Peter, Paul

1

A preface to marketing management:

Peter, J. Paul ; Donnelly, James H. - Fifteenth edition, International Student Edition . , [2019]

Exemplar: BB WiWi: 11a bwl 419/838(15)

2

Permeability of an Organo-Modified Bentonite to Ethanol-Wat..:

Gates, Will P. ; Nefiodovas, Andrew ; Peter, Paul
Clays and Clay Minerals. 52 (2004) 2 - p. 192-203 , 2004

Link: https://doi.org/10.1346/..

3

Improving the measurement of service quality:

Brown, Tom J. ; Churchill Jr., Gilbert A. ; Peter, J. Paul
Journal of Retailing. 69 (1993) 1 - p. 127-139 , 1993

Link: https://doi.org/10.1016/..

4

Realism or Relativism for Marketing Theory and Research: A ..:

Peter, J. Paul
Journal of Marketing. 56 (1992) 2 - p. 72-79 , 1992

Link: https://www.jstor.org/st..

5

Strategic management

a focus on process McGraw-Hill series in management

Certo, Samuel C. ; Peter, J. Paul , c1990

Exemplar: Zentrale:Magazin wf 5550

6

Consumer behavior and marketing strategy

The Irwin series in marketing

Peter, J. Paul ; Olson, Jerry Corrie - 2. ed . , 1990

Exemplar: BB WiWi: 11a bwl 402.6 ec/668

7

Relationships among Research Design Choices and Psychometri..:

Peter, J. Paul ; Churchill, Jr., Gilbert A.
Journal of Marketing Research. 23 (1986) 1 - p. 1-10 , 1986

Link: https://www.jstor.org/st..

8

The Significance of Statistical Significance Tests in Marke..:

Sawyer, Alan G. ; Peter, J. Paul
Journal of Marketing Research. 20 (1983) 2 - p. 122-133 , 1983

Link: https://www.jstor.org/st..

9

Is Science Marketing?:

Peter, J. Paul ; Olson, Jerry C.
Journal of Marketing. 47 (1983) 4 - p. 111-125 , 1983

Link: https://www.jstor.org/st..

10

A Clarification and Extension of Operant Conditioning Princ..:

Peter, J. Paul ; Nord, Walter R.
Journal of Marketing. 46 (1982) 3 - p. 102-107 , 1982

Link: https://www.jstor.org/st..

11

A Behavior Modification Perspective on Marketing:

Nord, Walter R. ; Peter, J. Paul
Journal of Marketing. 44 (1980) 2 - p. 36-47 , 1980

Link: https://www.jstor.org/st..

12

Editorial: Measurement Abstracts: Purpose, Policy, and Proc..:

Churchill, Jr., Gilbert A. ; Peter, J. Paul
Journal of Marketing Research. 17 (1980) 4 - p. 537-538 , 1980

Link: https://www.jstor.org/st..

13

Reliability: A Review of Psychometric Basics and Recent Mar..:

Peter, J. Paul
Journal of Marketing Research. 16 (1979) 1 - p. 6-17 , 1979

Link: https://www.jstor.org/st..

14

An Investigation of Perceived Risk at the Brand Level:

Peter, J. Paul ; Ryan, Michael J.
Journal of Marketing Research. 13 (1976) 2 - p. 184-188 , 1976

Link: https://www.jstor.org/st..

15

A Manova Approach to Disentangling Correlated Dependent Var..:

Peter, J. Paul ; Ryan, Michael J. ; Hughes, R. Eugene
The Academy of Management Journal. 18 (1975) 4 - p. 904-911 , 1975

Link: https://www.jstor.org/st..