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Legends in strategic marketing: Rajan Varadarajan / series edited by Jagdish N. Sheth, Ph.D
Volume 1 ,
2
Strategic marketing and strategic management
, In:Volume 1
Legends in strategic marketing ; 1
Exemplar:
BB WiWi: 11a bwl 419 s/891-1
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Journal of marketing research / American Marketing Association
9
Asymmetric roles of advertising and marketing capability in..
, In:turning bad into good and good into great
Exemplare:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Journal of marketing / American Marketing Association
13
Social capital of young technology firms and their IPO valu..
, In:the complementary role of relevant absorptive capacity
Exemplare:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922