E-LIB Suche - Ergebnisse für: Hammerschmidt, Maik

1

Reporting by Non-Listed Companies on Corporate Social Respo..:

Heide, Marten von der , 2024

2

Robust data envelopment analysis with variable budgeted unc..:

Arabmaldar, Aliasghar ; Hatami-Marbini, Adel ; Loske, Dominic..
European Journal of Operational Research. 315 (2024) 2 - p. 626-641 , 2024

Link: https://doi.org/10.1016/..

3

How gamifying AI shapes customer motivation, engagement, an..:

Elmashhara, Maher Georges ; De Cicco, Roberta ; Silva, Susana C...
Psychology & Marketing. 41 (2023) 1 - p. 134-150 , 2023

Link: https://doi.org/10.1002/..

4

Users taking the blame? How service failure, recovery, and ..:

Meyer, Nika ; Schwede, Melanie ; Hammerschmidt, Maik.
Electronic Markets. 32 (2022) 4 - p. 2491-2505 , 2022

Link: https://doi.org/10.1007/..

5

Competition versus cooperation: How technology-facilitated ..:

Wolf, Tobias ; Jahn, Steffen ; Hammerschmidt, Maik.
International Journal of Research in Marketing. 38 (2021) 2 - p. 472-491 , 2021

Link: https://doi.org/10.1016/..

6

Toward a theory of spirals: the dynamic relationship betwee..:

Kraemer, Tobias ; Weiger, Welf H. ; Gouthier, Matthias H. J..
Journal of the Academy of Marketing Science. 48 (2020) 6 - p. 1095-1115 , 2020

Link: https://doi.org/10.1007/..

7

Experiences that matter? The motivational experiences and b..:

Wolf, Tobias ; Weiger, Welf H. ; Hammerschmidt, Maik
Journal of Business Research. 106 (2020) - p. 353-364 , 2020

Link: https://doi.org/10.1016/..

8

Who's pulling the strings?: The motivational paths from mar..:

Weiger, Welf H. ; Wetzel, Hauke A. ; Hammerschmidt, Maik
European Journal of Marketing. 53 (2019) 9 - p. 1808-1832 , 2019

Link: https://doi.org/10.1108/..

9

The Perils of Service Contract Divestment: When and Why Cus..:

Haenel, Christina M. ; Wetzel, Hauke A. ; Hammerschmidt, Maik
Journal of Service Research. 22 (2019) 3 - p. 301-322 , 2019

Link: https://doi.org/10.1177/..

10

Building and leveraging sports brands: evidence from 50 yea..:

Wetzel, Hauke A. ; Hattula, Stefan ; Hammerschmidt, Maik.
Journal of the Academy of Marketing Science. 46 (2018) 4 - p. 591-611 , 2018

Link: https://doi.org/10.1007/..

11

The burden of rank: The impact of preferred supplier status..:

Hammerschmidt, Maik ; Wetzel, Hauke A. ; Arnold, Todd J.
Industrial Marketing Management. 71 (2018) - p. 19-26 , 2018

Link: https://doi.org/10.1016/..

12

Can doing good lead to doing poorly? Firm value implication..:

Lenz, Isabell ; Wetzel, Hauke A. ; Hammerschmidt, Maik
Journal of the Academy of Marketing Science. 45 (2017) 5 - p. 677-697 , 2017

Link: https://doi.org/10.1007/..

13

Leveraging marketer-generated appeals in online brand commu..:

Weiger, Welf H. ; Wetzel, Hauke A. ; Hammerschmidt, Maik
Journal of Service Management. 28 (2017) 1 - p. 133-156 , 2017

Link: https://doi.org/10.1108/..

14

Channels in the Mirror: An Alignable Model for Assessing Cu..:

Hammerschmidt, Maik ; Falk, Tomas ; Weijters, Bert
Journal of Service Research. 19 (2015) 1 - p. 88-101 , 2015

Link: https://doi.org/10.1177/..

15

Gratitude Versus Entitlement: A Dual Process Model of the P..:

Wetzel, Hauke A. ; Hammerschmidt, Maik ; Zablah, Alex R.
Journal of Marketing. 78 (2014) 2 - p. 1-19 , 2014

Link: https://www.jstor.org/st..