E-LIB Suche - Ergebnisse für: Langner, Tobias

1

The vampire effect of smartphone swiping: how atypical moto..:

Rohrbach, Stefan ; Bruns, Daniel ; Langner, Tobias
International Journal of Advertising. , 2024

Link: https://doi.org/10.1080/..

2

A comprehensive approach to the study of advertising execut..:

Bergkvist, Lars ; Langner, Tobias
International Journal of Advertising. 42 (2022) 1 - p. 227-246 , 2022

Link: https://doi.org/10.1080/..

3

Take a Break, But Make It Different! Moderating Effects of ..:

Schütmaat, Sarah ; Kopka, Julian Felix ; Ang, Lawrence.
Journal of Advertising. 52 (2022) 4 - p. 578-593 , 2022

Link: https://doi.org/10.1080/..

4

Managing Brands in an Ever-Changing Media Environment:

, In: Media and Change Management,

Langner, Tobias ; Klinke, Tobias - p. 143-168 , 2022

Link: https://doi.org/10.1007/..

5

Brand love: conceptual and empirical investigation of a hol..:

Rahman, Renée ; Langner, Tobias ; Temme, Dirk
Journal of Brand Management. 28 (2021) 6 - p. 609-642 , 2021

Link: https://doi.org/10.1057/..

6

Visual Perception for Autonomous Driving:

Langner, Tobias , 2020

Link: https://nbn-resolving.de..

7

Perspectives: Four steps toward more valid and comparable s..:

Bergkvist, Lars ; Langner, Tobias
International Journal of Advertising. 39 (2019) 5 - p. 738-755 , 2019

Link: https://doi.org/10.1080/..

8

Construct heterogeneity and proliferation in advertising re..:

Bergkvist, Lars ; Langner, Tobias
International Journal of Advertising. 38 (2019) 8 - p. 1286-1302 , 2019

Link: https://doi.org/10.1080/..

9

Construct Measurement in Advertising Research:

Bergkvist, Lars ; Langner, Tobias
Journal of Advertising. 46 (2017) 1 - p. 129-140 , 2017

Link: https://www.jstor.org/st..

10

The Origins of Brand Love: A Typology of Starting Points:

Bruns, Daniel ; Langner, Tobias ; Fischer, Alexander
Marketing: ZFP – Journal of Research and Management. 39 (2017) 2 - p. 38-48 , 2017

Link: https://www.jstor.org/st..

11

Construct Measurement in Advertising Research:

Bergkvist, Lars ; Langner, Tobias
Journal of Advertising. 46 (2017) 1 - p. 129-140 , 2017

Link: https://doi.org/10.1080/..

12

Falling in love with brands: a dynamic analysis of the traj..:

Langner, Tobias ; Bruns, Daniel ; Fischer, Alexander.
Marketing Letters. 27 (2016) 1 - p. 15-26 , 2016

Link: http://www.jstor.org/sta..

13

Is It Really Love? A Comparative Investigation of the Emoti..:

Langner, Tobias ; Schmidt, Jennifer ; Fischer, Alexander
Psychology & Marketing. 32 (2015) 6 - p. 624-634 , 2015

Link: https://doi.org/10.1002/..

14

How many ants does it take to find the food?:

Emek, Yuval ; Langner, Tobias ; Stolz, David..
Theoretical Computer Science. 608 (2015) - p. 255-267 , 2015

Link: https://doi.org/10.1016/..

15

Falling in love with brands: a dynamic analysis of the traj..:

Langner, Tobias ; Bruns, Daniel ; Fischer, Alexander.
Marketing Letters. 27 (2014) 1 - p. 15-26 , 2014

Link: https://doi.org/10.1007/..