Personensuche
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Ifo DICE report / ifo Institute Leibniz Institute for Economic Research at the University of Munich
1
Funding inclusive green transition through greenhouse gas p..
, In:Carbon Pricing (Forum)
Exemplar:
Zentrale: z vwl 310/211
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MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
3
Five rules for managing large, complex projects:
, In:Exemplare:
Zentrale: z bwl 037/294; Zentrale:Magazin Zs fc 7294
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Journal of advertising research / Advertising Research Foundation
4
Andrew Ehrenberg: A tribute (1926 - 2010):
, In:Exemplare:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
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6
If you're so strong, why aren't you bigger?
making the case against brand equity
Exemplar:
Zentrale:E02 a bwl 485/207-2
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7
Understanding brand performance measures
using Dirichlet benachmarks
Exemplar:
Zentrale:E02 a bwl 485/207-2
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9
Evidence concerning the importance of perceived brand diffe..:
Exemplar:
Zentrale:E02 a bwl 485/207-2
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Measuring and managing brands / ed. by Richard Elliott
10
Differentiation or salience:
, In:Exemplar:
BB WiWi: 11a bwl 485/712-2
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Measuring and managing brands / ed. by Richard Elliott
11
Brand advertising as creative publicity:
, In:Exemplar:
BB WiWi: 11a bwl 485/712-2
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12
Economic whiplash in Russia
an opportunity to bolster US-Russia commercial ties? : A re...
Exemplar:
Zentrale:Magazin by 6096
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International journal of market research
13
Measuring customer loyalty to product variants:
, In:Exemplare:
Zentrale: z bwl 402 240; Zentrale:Magazin Zs fe 1240
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Journal of the Market Research Society
15
A successful new brand: shield:
, In:Exemplar:
Zentrale:Magazin Zs fe 1240