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How corporate sponsors can optimize the impact of their mes..

, In: Journal of advertising research / Advertising Research Foundation

mastering the message ; improving the processability and ef...

Carrillat, François A. ; Couture, Marie-Pier Charette. (2015) 3 - p. 255-269

Exemplare: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

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