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Dwivedi, Y.K
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Digital and social media marketing 

emerging applications and theoretical development  Advances in theory and practice of emerging markets
Kizgin, Hatice ; Gutierrez, Anabel ; Rana, Nripendra P.... , [2020]
Exemplar:  BB WiWi: 11a bwl 419 s/886
 
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2

Return on investment in social media marketing 

, In: Digital and social media marketing / Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi (editors)
literature review and suggestions for future research 
Lal, Banita ; Ismagilova, Elvira ; Kwayu, Shirumisha.. (2020)  - p. 3-17
Exemplar:  BB WiWi: 11a bwl 419 s/886
 
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3

Multi-channel digital marketing strategy in an emerging eco.. 

, In: Digital and social media marketing / Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi (editors)
the case of Flintobox in India 
Tamilmani, Kuttimani ; Rana, Nripendra P. ; Dwivedi, Yogesh K.. (2020)  - p. 239-248
Exemplar:  BB WiWi: 11a bwl 419 s/886
 
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4

Involvement in emergency supply chain for disaster manageme.. 

, In: International journal of production research / Institution of Production Engineers ; American Institute of Industrial Engineers ; Society of Manufacturing Engineers
a cognitive dissonance perspective 
Dwivedi, Yogesh K. ; Mukerji, Bhasker ; Shareef, Mahmud Akhter... (2018)  21 - p. 6758-6773
Exemplare: Zentrale;
 
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5
, In:

Information systems theory : explaining and predicting our ..:

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Integrated series in information systems ; 29
Dwivedi, Yogesh K. ; Wade, Michael ; Schneberger, Scott L. , 2012
Exemplar:  Zentrale:E02 a inf 500 m/122-2
 
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6
, In:

Information systems theory : explaining and predicting our ..:

,
Integrated series in information systems ; 28
Dwivedi, Yogesh K. ; Wade, Michael ; Schneberger, Scott L. , 2012
Exemplar:  Zentrale:E02 a inf 500 m/122-1
 
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7

Advances in smart cities 

smarter people, governance and solutions 
Dwivedi, Ygesh K. ; Kar, Arpan Kumar ; Gupta, Manmohan Prasad. , [2017]
Exemplar:  Zentrale:E02 a pol 612.9/294
 
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8

Radio frequency identification (RFID): Research trends and ..:

Irani, Zahir ; Gunasekaran, Angappa ; Dwivedi, Yogesh K
International journal of production research.  48 (2010)  9 - p. 2485-2511 , 2010
Exemplare: Zentrale;
 
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9

Radio frequency identification (RFID) 

, In: International journal of production research / Institution of Production Engineers ; American Institute of Industrial Engineers ; Society of Manufacturing Engineers
research trends and framework 
Irani, Zahir ; Gunasekaran, Angappa ; Dwivedi, Yogesh K.. (2010)  9 - p. 2485-2511
Exemplare: Zentrale;
 
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