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Ford, John B.
164  Ergebnisse:
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1

Frankenstein:

Whale, James ; Clive, Colin ; Clarke, Mae... - [Bildtonträger] . ,
Exemplar:  Zentrale/Mediathek: pg 1445
 
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2

The quest for consumers' attention 

, In: Journal of advertising research / Advertising Research Foundation
exploring ad tools, tactics, and devices 
Ford, John B. ; Campbell, Colin L.. (2022)  3 - p. 197-198
Exemplare:  Zentrale:E02 z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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3

New investigations into creativity, data sharing, and influ.. 

, In: Journal of advertising research / Advertising Research Foundation
high-impact themes and contributors propel advertising scho... 
Ford, John B.. (2022)  2 - p. 103-104
Exemplare:  Zentrale:E02 z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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4

Strategic marketing 

creating competitive advantage 
West, Douglas C. ; Ford, John B. ; Ibrahim, Essam. - Fourth edition . , [2022]
Exemplare: Zentrale; TB Wirtschaft; BB WiWi;
 
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5

Advertising message impact on consumers 

, In: Journal of advertising research / Advertising Research Foundation
how to enhance positive affect 
Ford, John B.. (2022)  1 - p. 1-2
Exemplare:  Zentrale:E02 z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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6

New insights on advertising execution and consumer engageme.. 

, In: Journal of advertising research / Advertising Research Foundation
editor's desk 
Ford, John B.. (2021)  3 - p. 245-246
Exemplare:  Zentrale:E02 z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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7

Competitive advantage:

, In: The Routledge companion to strategic marketing / edited by Bodo B. Schlegelmilch and Russell S. Winer
Ford, John B.. (2021)  - p. 141-150
Exemplare:  Zentrale:E02 a bwl 419/899; TB Nautik 19/3 Sch 1 (2020)
 
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8

How cutting-edge research on advertising and branding build.. 

, In: Journal of advertising research / Advertising Research Foundation
editor's desk 
Ford, John B.. (2021)  2 - p. 127-128
Exemplare:  Zentrale:E02 z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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9

Broadened JAR focus to support advertising practitioners an.. 

, In: Journal of advertising research / Advertising Research Foundation
a reflection of evolving marketing and research directions 
Ford, John B.. (2021)  4 - p. 363-364
Exemplare:  Zentrale:E02 z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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10

What do we know about creativity? 

, In: Journal of advertising research / Advertising Research Foundation
editor's desk 
Ford, John B.. (2020)  1 - p. 1-2
Exemplare:  Zentrale:E02 z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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11

What do we know about gender and diversity? 

, In: Journal of advertising research / Advertising Research Foundation
editor's desk 
Ford, John B.. (2020)  2 - p. 119-120
Exemplare:  Zentrale:E02 z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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12

New insights in advertising strategy 

, In: Journal of advertising research / Advertising Research Foundation
editor's desk 
Ford, John B.. (2020)  4 - p. 351-352
Exemplare:  Zentrale:E02 z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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13

60 robust years of advertising research, and counting 

, In: Journal of advertising research / Advertising Research Foundation
editor's desk 
Ford, John B.. (2020)  3 - p. 237-238
Exemplare:  Zentrale:E02 z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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14

What do we know about social-media marketing? : editor's de..:

, In: Journal of advertising research / Advertising Research Foundation
Ford, John B.. (2019)  4 - p. 383-384
Exemplare:  Zentrale:E02 z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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15

What do we know about TV in the digital age?:

, In: Journal of advertising research / Advertising Research Foundation
Ford, John B.. (2019)  1 - p. 1-2
Exemplare:  Zentrale:E02 z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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