Hatch, Mary A.
16  Ergebnisse:
Personensuche X
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1

The hermeneutics of branding:

, In: The journal of brand management
Hatch, Mary Jo ; Rubin, James. (2006/07)  1/2 - p. 40-59
Exemplare:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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2

The dynamics of organizational identity:

, In: Organizational identity / ed. by Mary Jo Hatch ...
Hatch, Mary Jo ; Schultz, Majken. (2004)  - p. 377-403
Exemplar:  BB WiWi: 11a bwl 092.5/612
 
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3

Toward a theory of using history authentically 

, In: Administrative science quarterly / Samuel Curtis Johnson Graduate School of Management, Cornell University
historicizing in the Carlsberg Group 
Hatch, Mary Jo ; Schultz, Majken. (2017)  4 - p. 657-697
Exemplare: Zentrale;
 
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4

Material and meaning in the dynamics of organizational cult..:

, In: The handbook of organizational culture and climate / ed. by Neal M. Ashkanasy ...
Hatch, Mary Jo. (2011)  - p. 341-358
Exemplar:  Zentrale:E02 a soz 593.5 mb/116(2)
 
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5

Material and meaning in the dynamics of organizational cult..:

, In: The handbook of organizational culture and climate / ed. by Neal M. Ashkanasy ...
Hatch, Mary Jo. (2011)  - p. 341-358
Exemplar:  Zentrale:E02 a soz 593.5 mb/116(2)
 
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6

Designing a positive image 

, In: Positive design and appreciative construction / ed. by Tojo Thatchenkery ...
corporate branding and social responsibility 
Hatch, Mary Jo. (2010)  - p. 35-55
Exemplar:  BB WiWi: 11a vwl 449.3/559
 
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7

Toward a theory of brand co-creation with implications for ..:

, In: The journal of brand management
Hatch, Mary Jo. (2009/10)  8 - p. 590-604
Exemplare:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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8

Are the strategic stars aligned for your corporate brand?:

, In: Corporate brand and corporate reputation / ed. by Richard Elliott
Hatch, Mary Jo. (2009)  - p. 5-15
Exemplar:  BB WiWi: 11a bwl 485/712-3
 
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9

Managing organizational expression:

, In: Macro approaches / ed. by Stewart R. Clegg ...
Schultz, Majken. (2009)  - p. 374-390
Exemplar:  BB WiWi: 11a bwl 092.5/902-2
 
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10

Bringing the corporation into corporate branding:

, In: Corporate brand and corporate reputation / ed. by Richard Elliott
Hatch, Mary Jo. (2009)  - p. 71-95
Exemplar:  BB WiWi: 11a bwl 485/712-3
 
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11

The hermeneutics of branding:

, In: The evolution of brands / ed. by Richard Elliott
Hatch, Mary Jo ; Rubin, James. (2009)  - p. 353-376
Exemplar:  BB WiWi: 11a bwl 485/712-1
 
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12

This is work, this is play 

, In: The SAGE handbook of new approaches in management and organization / ed. by Daved Barry and Hans Hansen
artful interventions and identity dynamics 
Meisiek, Stefan. (2008)  - p. 412-422
Exemplare: TB Wirtschaft; BB WiWi;
 
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13

Coming to America 

, In: The journal of brand management
can Nordic brand values engage American stakeholders? 
Rubin, James. (2008/09)  1/2 - p. 30-39
Exemplare:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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14

Organization theory 

modern, symbolic, and postmodern perspectives 
Hatch, Mary Jo - [2. ed.] . , 2006
Exemplar:  Zentrale:E02 a soz 593 e/693(2)
 
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15

Organizational identity 

a reader  Oxford management readers
Hatch, Mary Jo - 1. publ. . , 2004
Exemplar:  BB WiWi: 11a bwl 092.5/612
 
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