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Houston, Mark
9  Ergebnisse:
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1

Social dollars in online communities 

, In: Journal of marketing / American Marketing Association
the effect of product, user, and network characteristics 
Park, Eunho ; Rishika, Rishika ; Janakiraman, Ramkumar ; Houston, Mark B... (2018)  1 - p. 93-114
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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2

Transformational relationship events:

, In: Journal of marketing / American Marketing Association
Harmeling, Colleen M. ; Palmatier, Robert W. ; Houston, Mark B.... (2015)  5 - p. 39-62
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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3

Relationship velocity 

, In: Journal of marketing / American Marketing Association
toward a theory of relationship dynamics 
Palmatier, Robert W. ; Houston, Mark B. ; Dant, Rajiv P... (2013)  1 - p. 13-30
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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4

Conceptualizing and measuring the monetary value of brand e.. 

, In: Journal of marketing / American Marketing Association
the case of motion pictures 
Hennig-Thurau, Thorsten ; Houston, Mark B. ; Heitjans, Torsten. (2009)  6 - p. 167-183
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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5

The last picture show? 

, In: Journal of marketing / American Marketing Association
timing and order of movie distribution channels 
Eggers, Felix ; Houston, Mark B. ; Hennig-Thurau, Thorsten... (2007)  4 - p. 63-83
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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6

Assessing the validity of secondary data proxies for market..:

Houston, Mark B.. (2007)  - p. 280-294
Exemplare: Zentrale; TB Wirtschaft; BB WiWi;
 
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7

Reporting regulatory environments and earnings management 

, In: The accounting review
US and non-US firms using US GAAP or IFRS 
Evans, Mark E. ; Houston, Richard W. ; Peters, Michael F... (2015)  5 - p. 1969-1994
Exemplare: Zentrale;
 
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8

Philip Guston now:

Guston, Philip ; Cooper, Harry ; Godfrey, Mark... , [2020]
Exemplar:  Zentrale:Magazin 02.w.3703
 
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9

The Rothko Chapel paintings 

origins, structure, meaning 
Nodelman, Sheldon ; Rothko, Mark , 1997
Exemplar:  Zentrale:E04 a kun 880 rot/722
 
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Philip GustonMark Rothko