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Hulland, John
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1

Aggressive marketing strategy following equity offerings an.. 

, In: Journal of marketing / American Marketing Association
the role of relative strategic flexibility 
Kurt, Didem ; Hulland, John. (2013)  5 - p. 57-74
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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2

Modeling customer satisfaction 

, In: Handbook of partial least squares / Vincenzo Esposito Vinzi ..., eds.
a comparative performance evaluation of covariance structur... 
Hulland, John ; Rayner, Robert K.. (2010)  - p. 307-325
Exemplare:  Zentrale:E02 a vwl 912.7/362; BB WiWi: 11a vwl 912.7/362a
 
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3

Use of causal models in marketing research 

, In: Quantitative marketing techniques and analyses / ed. by David F. Birks and Tim Macer
a review 
Hulland, John ; Chow, Yiu Ho ; Lam, Shunyin. (2009)  - p. 541-568
Exemplare:  Zentrale:E02 a bwl 402.2/014-3; BB WiWi: 11a bwl 402.2/014a-3
 
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4

The impact of outcome elaboration on suscepttibility to con..:

, In: Journal of marketing research / American Marketing Association
Nenkov, Gergana Y. ; Hulland, John ; Inman, J. Jeffrey.. (2009)  6 - p. 764-776
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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5

Value creation following merger and acquisition announcemen.. 

, In: Journal of marketing research / American Marketing Association
the role of strategic emphasis alignment 
Swaminathan, Vanitha ; Murshed, Feisal ; Hulland, John. (2008)  1 - p. 33-47
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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6

Resource attributes and firm performance in international j..:

, In: Journal of world business
Ainuddin, R. Azimah ; Hulland, John S. ; Rouse, Michael J... (2007)  1 - p. 47-60
Exemplare:  Zentrale: z bwl 001 jc/872; Zentrale:Magazin Zs fb 5871
 
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