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Jayachandran, Satish
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1

Innovation and strategy 

Review of marketing research ; volume 15
Jayachandran, Satish ; Varadarajan, Rajan - First edition . , 2018
Exemplar:  Zentrale:E02 a bwl 067.1/976
 
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2

Does it pay to recall your product early? 

, In: Journal of marketing / American Marketing Association
an empirical investigation in the automobile industry 
Eilert, Meike ; Jayachandran, Satish ; Kalaignanam, Kartik.. (2017)  3 - p. 111-129
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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3

Brand licensing 

, In: Journal of marketing / American Marketing Association
what drives royalty rates? 
Jayachandran, Satish ; Kaufman, Peter ; Hewett, Kelly.. (2013)  5 - p. 108-122
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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4

Choice of cause in cause-related marketing:

, In: Journal of marketing / American Marketing Association
Robinson, Stefanie Rosen ; Irmak, Caglar ; Jayachandran, Satish. (2012)  4 - p. 126-139
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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5

Creating and managing the product mix 

, In: Legends in marketing / Philip Kotler ; series editor Jagdish N. Sheth, Ph.D.
volume 3,
Legends in marketing ; 5
Kotler, Philip ; Bayus, Barry L. ; Jayachandran, Satish.. , 2012
Exemplare:  BB WiWi: 11a bwl 419/400-3; TB Nautik 19/0 Kot.III,1
 
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6

The impact of customer relationship management implementati.. 

, In: Journal of marketing / American Marketing Association
evidence from the US commercial banking industry 
Krasnikov, Alexander ; Jayachandran, Satish. (2009)  6 - p. 61-76
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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7

The relative impact of marketing, research-and-development,..:

, In: Journal of marketing / American Marketing Association
Krasnikow, Alexander ; Jayachandran, Satish. (2008)  4 - p. 1-11
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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