Johnson, Zachary D.
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Country-of-origin fit 

, In: The journal of brand management
when does a discrepancy between brand origin and country of... 
Johnson, Zachary S. ; Tian, Yichao ; Lee, Sangwon. (2016)  4 - p. 403-418
Exemplare:  Zentrale:E02 z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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