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How do brands' Facebook posts induce consumers' e-word-of-m..

, In: Journal of advertising research / Advertising Research Foundation

informational versus emotional message strategy : a computa...

Kim, Taemin ; Kim, Hyejin ; Kim, Yunhwan. (2019) 4 - p. 402-413

Exemplare: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

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