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Lacey, Russell
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The role of faraway fans in sporting event sponsorship 

, In: Journal of advertising research / Advertising Research Foundation
why sponsor patronage is stronger among fans who travel far... 
Scheinbaum, Angeline Close ; Krishen, Anjala S. ; Lacey, Russell. (2022)  1 - p. 49-61
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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2

Communicating corporate responsibility to fit consumer perc.. 

, In: Journal of advertising research / Advertising Research Foundation
how sincerity drives event and sponsor outcomes 
Scheinbaum, Angeline Close ; Lacey, Russell ; Liang, Ming-Ching. (2017)  4 - p. 410-421
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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Visual processing and need for cognition can enhance event-.. 

, In: Journal of advertising research / Advertising Research Foundation
how sporting event sponsorships benefit from the way attend... 
Close, Angeline ; Lacey, Russell. (2015)  2 - p. 206-215
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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4

Patronage and loyalty strategies: understanding the behavio..:

, In: Relationship marketing / Thorsten Hennig-Thurau; Ursula Hansen eds.
Morgan, Robert M. ; Crutchfield, Tammy N. ; Lacey, Russell. (2000)  - p. 71-87
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