Laczniak, D.L.
12  Ergebnisse:
Personensuche X
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1

Parental style 

, In: Journal of advertising research / Advertising Research Foundation
the implications of what we know (and think we know) 
Carlson, Les ; Laczniak, Russell N. ; Wertley, Chad. (2011)  2 - p. 427-435
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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2

Montenegro Electronics, Ltd.:

, In: Ethics in marketing / Written and edited by Patrick E. Murphy, Gene R. Laczniak and Fiona Harris
Bagha, Jacob ; Laczniak, Gene R.. (2017)  - p. 135-139
Exemplar:  BB WiWi: 11a bwl 419/207
 
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3

Ethics in marketing 

international cases and perspectives 
Murphy, Patrick E. ; Laczniak, Gene R. ; Harris, Fiona - Second edition . , 2017
Exemplar:  BB WiWi: 11a bwl 419/207
 
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4

Discount drugstore 

, In: Ethics in marketing / Written and edited by Patrick E. Murphy, Gene R. Laczniak and Fiona Harris
no gifts allowed? 
Laczniak, Gene R.. (2017)  - p. 81-83
Exemplar:  BB WiWi: 11a bwl 419/207
 
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5

The relationship between marketing ethics and corporate soc.. 

, In: Handbook of research on marketing and corporate social responsibility / edited by Ronald Paul Hill (Villanova University, USA), Ryan Langan (University of San Francisco, USA)
serving stakeholders and the common good 
Laczniak, Gene R. ; Murphy, Patrick E.. (2016)  - p. 68-87
Exemplare:  BB WiWi: 11a bwl 419/853; TB BHV: wir 590/451
 
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6

Marketing ethics and CSR in marketing 

, In: Handbook on ethics and marketing / ed. by Alexander Nill
research challenges for the next decades 
Laczniak, Gene R.. (2015)  - p. 1-14
Exemplar:  BB WiWi: 11a bwl 419/047
 
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7

Caritas in veritate 

, In: Marketing and the common good / edited by Patrick E. Murphy and John F. Sherry, Jr.
updating catholic social teaching for responsible marketing... 
Laczniak, Gene R. ; Klein, Thomas A.. (2014)  - p. 105-118
Exemplar:  BB WiWi: 11a bwl 419/934
 
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8

The ethics of celebrity-athlete endorsement 

, In: Journal of advertising research / Advertising Research Foundation
what happens when a star steps out of bounds? 
Miller, Felicia M.. (2011)  3 - p. 499-510
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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9

Social marketing 

, In: Key debates and contemporary issues in nonprofit marketing / ed. by Elizabeth Parsons ...
its ethical dimensions 
Laczniak, Gene R.. (2008)  - p. 302-314
Exemplar:  BB WiWi: 11a bwl 420 npo/838-3
 
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10

Marketing in an age of change 

an introduction  Wiley series in marketing
Exemplar:  Zentrale:E02 a bwl 419 eb/293
 
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11

Social marketing 

, In: Journal of marketing / American Marketing Association
its ethical dimensions 
Laczniak, Gene R.. (1979)  2 - p. 29-36
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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12

Marketing in 1985 

, In: Journal of marketing / American Marketing Association
a view from the Ivory Tower 
Laczniak, Gene R. ; Udell, Jon G.. (1977)  4 - p. 47-56
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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