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Little, John
48  Ergebnisse:
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1

A theory for pricing nonfeatured products in supermarkets:

, In: The journal of business / The Graduate School of Business of the University of Chicago
Little, John D. C. ; Shapiro, Jeremy F.. (1980)  3,2 - p. 199-209
Exemplar:  Zentrale:Magazin Zs fb 9493
 
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2

Aggregate advertising models 

, In: Operations research / Institute for Operations Research and the Management Sciences
the state of the art 
Little, John D. C.. (1979)  4 - p. 629-667
Exemplare: Zentrale;
 
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3

Entscheidungsunterstützung für Marketingmanager:

, In: Journal of business economics
Little, John D. C.. (1979)  11 - p. 982-1007
Exemplar:  Zentrale:Magazin Zs fc 1557
 
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4

Models and managers 

, In: Behavioral and management science in marketing / ed. by Harry L. Davis; Alvin J. Silk
the concept of a decision calculus 
Little, John D. C.. (1978)  - p. 76-98
Exemplar:  Zentrale:Magazin 03.b.7870
 
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5

The ADVISOR project 

, In: Sloan management review / publ. by the Sloan Management Review Association at the Alfred P. Sloan School of Management, Massachusetts Institute of Technology
a study of industrial marketing budgets 
Lilien, Gary L. ; Little, John D. C.. (1976)  3 - p. 17-31
Exemplar:  Zentrale:Magazin Zs fc 7294
 
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6

Brandaid 

, In: Operations research / Institute for Operations Research and the Management Sciences
a marketing - mix model 
Little, John D. C.. (1975)  4 - p. 628-673
Exemplare: Zentrale;
 
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7

A market share theoreme:

, In: Journal of marketing research / American Marketing Association
Bell, David E. ; Keeney, Ralph L. ; Little, John D. C.. (1975)  2 - p. 136-141
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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8

Ein heuristischer Ansatz zur Mediaselektion:

, In: Marketingentscheidungen / hrsg. von Peter Weinberg ...
Little, John D. C. ; Lodish, Leonard M. ; Braun, I.. (1974)  - p. 230-264
Exemplar:  Zentrale:Magazin 01.e.0281
 
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9

Models and managers 

, In: Management science
the concept of a decision calculus 
Little, John D. C.. (1970)  8 - p. B466-B485
Exemplare: Zentrale;
 
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10

A media planning calculus:

, In: Operations research / Institute for Operations Research and the Management Sciences
Little, John D. C. ; Lodish, Leonard M.. (1969)  1 - p. 1-35
Exemplare: Zentrale;
 
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11

Operations research in marketing 

, In: Operations research and the design of management information systems. Papers presented at a Symposium sponsored by the Technical Association of the Pulp and Paper Industry and held at the Scott Paper Company March 28-30, 1966. A project of the Operations Research Committee / Ed.: John F. Pierce, Jr
whatʹs up? 
Little, John D. C.. (1967)  - p. 187-206
Exemplar:  Zentrale:Magazin 03.k.9589
 
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12

Branch and bound methods for combinatorial problems:

, In: Operations research and the design of management information systems. Papers presented at a Symposium sponsored by the Technical Association of the Pulp and Paper Industry and held at the Scott Paper Company March 28-30, 1966. A project of the Operations Research Committee / Ed.: John F. Pierce, Jr
Little, John D. C.. (1967)  - p. 118-133
Exemplar:  Zentrale:Magazin 03.k.9589
 
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13

The synchronization of traffic signals by mixed-integer lin..:

, In: Operations research / Institute for Operations Research and the Management Sciences
Little, John D. C.. (1966)  4 - p. 568-594
Exemplare: Zentrale;
 
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14

A model of adaptive control of promotional spending:

, In: Operations research / Institute for Operations Research and the Management Sciences
Little, John D. C.. (1966)  6 - p. 1075-1097
Exemplare: Zentrale;
 
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15

Synchronizing traffic signals for maximal bandwidth:

, In: Operations research / Institute for Operations Research and the Management Sciences
Morgan, John T. ; Little, John D. C.. (1964)  6 - p. 896-912
Exemplare: Zentrale;
 
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