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Martínez López, José Francisco
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1

Estudios lingüísticos en torno al turismo 

terminología, cultura y usuarios  Plural
Álvarez Jurado, Manuela ; Ku, Menghsua ; Balbuena Torezano, Carmen... , 2019
Exemplar:  Zentrale:Magazin 03.g.4020
 
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2

Advances in Digital Marketing and eCommerce 

fourth International Conference, 2023  Springer Proceedings in Business and Economics
Martínez-López, Francisco J. - 1st ed. 2023 . , 2023
Exemplar:  TB Nautik 19/1.1 Adv 2 (2023)
 
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3

Memorias de un hombre en pijama:

Fernández de Vigo, Carlos ; López Varela, Diana ; Castro, María... , [2019]
Exemplar:  Zentrale/Mediathek: ph 6683
 
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4

Advances in national brand and private label marketing 

Sixth International Conference, 2019  Springer proceedings in business and economics
Roggeveen, Anne L. ; Martínez-López, Francisco J. ; Gázquez-Abad, Juan Carlos , [2019]
Exemplar:  BB WiWi: 11a swl 918/190(6)
 
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5

Influence of PL equity on store loyalty 

, In: Advances in national brand and private label marketing / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev editors
a comparative analysis between spain and the U.S. 
Ruiz-Real, José Luis ; Esteban-Millat, Irene ; Gázquez-Abad, Juan Carlos.. (2018)  - p. 151-157
Exemplar:  Zentrale:E02 a swl 918/190(5)
 
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6

Advances in national brand and private label marketing 

fifth international conference, 2018  Springer Proceedings in Business and Economics
Martínez-López, Francisco J. ; Gázquez-Abad, Juan Carlos ; Chernev, Alexander , [2018]
Exemplar:  Zentrale:E02 a swl 918/190(5)
 
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7

Online brand communities 

using the social web for branding and marketing  Progress in IS
Martínez-López, Francisco J. ; Molinillo, Sebastián ; Anaya-Sánchez, Rafael. , [2016]
Exemplar:  BB WiWi: 11a bwl 441.5/712
 
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8

The concept of flow in online consumer behavior:

, In: Handbook of strategic e-business management / Francisco J. Martínez López, ed.
Esteban-Millat, Irene ; Luna, David ; Rodríguez-Ardura, Imma.. (2014)  - p. 371-402
Exemplar:  BB WiWi: 11a swl 050/535
 
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9

Corporate disclosure strategies on company websites 

, In: Handbook of strategic e-business management / Francisco J. Martínez López, ed.
reviewing opportunistic practices 
Guillamón-Saorín, Encarna. (2014)  - p. 957-975
Exemplar:  BB WiWi: 11a swl 050/535
 
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10

The pervasive influence of electronic word of mouth (eWOM) ..:

, In: Handbook of strategic e-business management / Francisco J. Martínez López, ed.
Rejón-Guardia, Francisco. (2014)  - p. 821-839
Exemplar:  BB WiWi: 11a swl 050/535
 
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11

Handbook of strategic e-business management 

Progress in IS
Martínez-López, Francisco J. , 2014
Exemplar:  BB WiWi: 11a swl 050/535
 
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12

Online consumption motivations 

, In: Handbook of strategic e-business management / Francisco J. Martínez López, ed.
an integrated theoretical delimitation and refinement based... 
Pla-García, Cintia ; Gázquez-Abad, Juan Carlos ; Rodríguez-Ardura, Imma.. (2014)  - p. 347-370
Exemplar:  BB WiWi: 11a swl 050/535
 
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13

An integrated review of the efficacy of Internet advertisin 

, In: Handbook of strategic e-business management / Francisco J. Martínez López, ed.
concrete approaches to the banner ad format and the context... 
Rejón-Guardia, Francisco. (2014)  - p. 523-564
Exemplar:  BB WiWi: 11a swl 050/535
 
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14

Online advertising intrusiveness and consumers' avoidance b..:

, In: Handbook of strategic e-business management / Francisco J. Martínez López, ed.
Rejón-Guardia, Francisco. (2014)  - p. 565-586
Exemplar:  BB WiWi: 11a swl 050/535
 
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15

IT competence-enabled business performance and competitive ..:

, In: Handbook of strategic e-business management / Francisco J. Martínez López, ed.
Pérez-Aróstegui, Maria N.. (2014)  - p. 109-138
Exemplar:  BB WiWi: 11a swl 050/535
 
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