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McAlister, Leigh
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1

Advertising effectiveness 

, In: Journal of marketing research / American Marketing Association
the moderating effect of firm strategy 
McAlister, Leigh ; Jindal, Niket ; Srinivasan, Raji.. (2016)  2 - p. 207-224
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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2

How do consumers respond to storylines in television advert.. 

, In: Journal of advertising research / Advertising Research Foundation
a principal-components analysis tool helps decipher moment-... 
Burton, Jennifer L.. (2015)  1 - p. 51-61
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3

Stock market reaction to unexpected growth in marketing exp.. 

, In: Journal of marketing / American Marketing Association
negative for sales force, contingent on spending level for ... 
Kim, Min Chung. (2011)  4 - p. 68-85
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4

Sophistication in research in marketing:

, In: Journal of marketing / American Marketing Association
Lehmann, Donald R.. (2011)  4 - p. 155-165
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5

Reexamining Bayesian model-comparison evidence of cross-bra..:

, In: Marketing science
Duan, Jason A. ; Sinha, Shameek. (2011)  3 - p. 550-561
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6

Linking marketing actions to value creation and firm value 

, In: Journal of marketing research / American Marketing Association
insights from accounting research ; comment 
Kimbrough, Michael D.. (2009)  3 - p. 313-319
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7

Power and goal setting in channel negotiations:

, In: Journal of marketing research / American Marketing Association
McAlister, Leigh ; Bazerman, Max H. ; Fader, Peter. (1986)  3 - p. 228-236
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