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Muller, Eitan
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1

The evolving social network of marketing scholars:

Goldenberg, Jacob ; Libai, Barak ; Muller, Eitan.
Marketing science.  29 (2010)  3 - p. 561-567 , 2010
Exemplare:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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2

Waterfall and sprinkler new-product strategies in competiti..:

Kalish, Shlomo ; Mahajan, Vijay ; Muller, Eitan. (2006)  - p. 257-276
Exemplar:  BB WiWi: 11a bwl 404/777-5
 
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3

Introduction strategy for new products with positive and ne..:

, In: Management science
Mahajan, Vijay ; Muller, Eitan ; Kerin, Roger A.. (1984)  12 - p. 1389-1404
Exemplare: Zentrale;
 
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4

Innovation diffusion and new product growth models in marke..:

, In: Journal of marketing / American Marketing Association
Mahajan, Vijay ; Muller, Eitan. (1979)  4 - p. 55-68
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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5

Models of new product diffusion through advertising and wor..:

, In: Management science
Dodson jr., Joe A. ; Muller, Eitan. (1978)  - p. 1568-1578
Exemplare: Zentrale;
 
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6

Innovation diffusion:

, In: The history of marketing science / editors Russell S. Winer (New York University, USA), Scott A. Neslin (Dartmouth College, USA)
Muller, Eitan. (2014)  - p. 77-97
Exemplare:  Zentrale:E02 a bwl 419/183; BB WiWi: 11a bwl 419/183a
 
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7

Decomposing the value of word-of-mouth seeding programs 

, In: Journal of marketing research / American Marketing Association
acceleration versus expansion 
Libai, Barak ; Peres, Renana. (2013)  2 - p. 161-176
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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8

The evolving social network of marketing scholars:

, In: Marketing science
Libai, Barak ; Goldenberg, Jacob ; Muller, Eitan.. (2010)  3 - p. 561-567
Exemplare:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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9

The diffusion of services:

, In: Journal of marketing research / American Marketing Association
Libai, Barak ; Peres, Renana. (2009)  2 - p. 163-175
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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10

The role of within-brand and cross-brand communications in ..:

, In: Journal of marketing / American Marketing Association
Libai, Barak ; Peres, Renana. (2009)  3 - p. 19-34
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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11

"Push"- und "Pull"-Unternehmertum:

, In: Internationales Gewerbearchiv / hrsg. vom Schweizerischen Institut für Gewerbliche Wirtschaft an der Universität St. Gallen
Amit, Raphael ; Muller, Eitan. (1996)  2 - p. 90-103
Exemplar:  Zentrale:Magazin Zs fe 5890
 
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12

Research joint ventures and R&D cartels:

, In: The American economic review / publ. by the American Economic Association
Kamien, Morton I. ; Muller, Eitan ; Zang, Israel. (1992)  5 - p. 1293-1306
Exemplare:  Zentrale:E02 z vwl 001 jc/649; Zentrale:Magazin Zs fc 1649
 
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13

New product diffusion models in marketing 

, In: Journal of marketing / American Marketing Association
a review and directions for research 
Mahajan, Vijay ; Muller, Eitan ; Bass, Frank M.. (1990)  1 - p. 1-26
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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14

Market share pioneering advantage 

, In: Management science
a theoretical approach 
Fershtman, Chaim ; Mahajan, Vijay ; Muller, Eitan. (1990)  8 - p. 900-918
Exemplare: Zentrale;
 
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15

Capital investments and price agreements in semicollusive m..:

, In: The Rand journal of economics / The Rand Corporation
Fershtman, Chaim ; Muller, Eitan. (1986)  2 - p. 214-226
Exemplar:  Zentrale:Magazin Zs fe 4969
 
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