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Ng, Sharon
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Handbook of culture and consumer behavior 

Frontiers of culture and psychology
Lee, Angela Y. ; Ng, Sharon , c 2015
Exemplar:  TB Nautik 24/4 Han 9 (2015)
 
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2

Cultural orientation and brand dilution 

, In: Journal of marketing research / American Marketing Association
impact of motivation level and extension typically 
Ng, Sharon. (2010)  1 - p. 186-198
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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3

Field dependency and brand cognitive structures:

, In: Journal of marketing research / American Marketing Association
Ng, Sharon. (2009)  2 - p. 279-292
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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Cultural differences in consumer impatience:

, In: Cross-cultural and critical perspectives on brands / ed. by Richard Elliott
Chen, Haipeng. (2009)  - p. 250-274
Exemplar:  BB WiWi: 11a bwl 485/712-4
 
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