Park, Seong-Heui
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Personensuche X
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Acceptance of brand extensions 

, In: Measuring and managing brands / ed. by Richard Elliott
interactive influences of product category similarity, typi... 
Park, Jon-won ; Kim, JungKeun. (2009)  - p. 203-223
Exemplar:  BB WiWi: 11a bwl 485/712-2
 
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