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SWAMINATHAN, VANITHA
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1

What goes around comes around 

, In: Journal of marketing / American Marketing Association
the impact of marketing alliances on firm risk and the mode... 
Thomaz, Felipe ; Swaminathan, Vanitha. (2015)  5 - p. 63-79
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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2

Brand relationships and self:

, In: The Routledge companion to identity and consumption / ed. by A. Ayalla Ruvio and Russell W. Belk
Swaminathan, Vanitha. (2013)  - p. 357-365
Exemplar:  BB WiWi: 11a bwl 402.6/735
 
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3

When is our connection to brands like our connection to peo.. 

, In: Consumer-brand relationships / ed. by Susan Fournier ...
differentiating between consumer-brand relationships and in... 
Swaminathan, Vanitha. (2012)  - p. 15-29
Exemplar:  BB WiWi: 11a bwl 424/359
 
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4

Sequential brand extensions and brand choice behavior:

Swaminathan, Vanitha. (2010)  - p. 287-305
Exemplar:  BB WiWi: 11a bwl 485/207-3
 
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5

Marketing alliances, firm networks, and firm value creation:

, In: Journal of marketing / American Marketing Association
Swaminathan, Vanitha. (2009)  5 - p. 52-69
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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6

Value creation following merger and acquisition announcemen.. 

, In: Journal of marketing research / American Marketing Association
the role of strategic emphasis alignment 
Swaminathan, Vanitha ; Murshed, Feisal ; Hulland, John. (2008)  1 - p. 33-47
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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7

Affinity partnering 

, In: Handbook of relationship marketing / Jagdish N. Sheth ..., ed.
conceptualization and issues 
Swaminathan, Vanitha ; Reddy, Srinivas K.. (2000)  - p. 381-405
Exemplar:  BB WiWi: 11a bwl 458/313
 
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8

Strategic brand management 

building, measuring, and managing brand equity 
Keller, Kevin Lane ; Swaminathan, Vanitha - Fifth edition, global edition . , [2020]
Exemplare:  BB WiWi: 11a bwl 485/638(5); TB BHV: wir 620/147(5)
 
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