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Sawhney, Mohanbir S.
13  Ergebnisse:
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1

Marketing in the metaverse:

, In: Kellogg on marketing / edited by Alexander Chernev, Philip Kotler
Sawhney, Mohanbir S.. (2023)  - p. 261-278
Exemplar:  Zentrale:E02 a bwl 419/874(3)
 
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2

Wie Produkte Mehrwert schaffen:

, In: Harvard-Business-Manager
Sawhney, Mohanbir S.. (2017)  3 - p. 42-49
Exemplare: Zentrale; TB BHV; TB Wirtschaft;
 
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3

The relative importance of the different relationship platf.. 

, In: Global marketing strategies for the promotion of luxury goods / Fabrizio Mosca (University of Turin, Italy), Rosalia Gallo (Universitat Autònoma de Barcelona, Spain)
how has it changed from the company perspective? 
Peretti, Paola ; Sawhney, Mohanbir S.. (2016)  - p. 133-154
Exemplar:  BB WiWi: 11a vwl 100.1/221
 
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4

Kreativ sein mit System:

, In: Harvard-Business-Manager
Sawhney, Mohanbir S. ; Khosla, Sanjay. (2015)  4 - p. 82-87
Exemplare: Zentrale; TB BHV; TB Wirtschaft;
 
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5

Collaborating with customers to innovate 

conceiving and marketing products in the networking age 
Prandelli, Emanuela ; Verona, Gianmario , 2008
Exemplare:  Zentrale:E02 a bwl 067.1/830; BB WiWi: 11a bwl 067.1/830a
 
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6

The global brain 

your roadmap for innovating faster and smarter in a network... 
Nambisan, Satish - 1. print. . , c 2008
Exemplare:  Zentrale:E02 a bwl 067.1/492; BB WiWi: 11a bwl 067.1/492a
 
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7

Learning and using electronic information products and serv.. 

a field study 
Mittal, Vikas. (2007)  - p. 36-48
Exemplare: Zentrale; TB Wirtschaft; BB WiWi;
 
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8

A buyer's guide to the innovation bazaar:

, In: Harvard business review
Nambisan, Satish. (2007)  6 - p. 109-118
Exemplare:  Zentrale:Magazin Zs fb 9476; Zentrale: fc 7933
 
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9

Marktreife Erfindungen:

, In: Harvard-Business-Manager
Nambisan, Satish. (2007)  6 - p. 19-20
Exemplare: Zentrale; TB BHV; TB Wirtschaft;
 
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10

Branding in technology markets:

, In: Kellogg on branding / edited by Alice M. Tybout and Tim Calkins; foreword by Philip Kotler
Sawhney, Mohanbir S.. (2005)  - p. 201-225
Exemplar:  Zentrale:E02 a bwl 485/912
 
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11

Das Plattformkonzept:

, In: Kundenorientierte Produktgestaltung / hrsg. von Andreas Herrmann; Günter Hertel; Wilfried Virt und Frank Huber
Sawhney, Mohanbir S.. (2000)  - p. 195-210
Exemplare: Zentrale; TB BHV; BB WiWi;
 
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12

Modeling goes to Hollywood 

, In: Management science
predicting individual differences in movie enjoyment 
Eliashberg, Jehoshua ; Sawhney, Mohanbir S.. (1994)  9 - p. 1151-1173
Exemplare: Zentrale;
 
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13

Marketing in the age of information democracy:

, In: Kellogg on marketing / The Kellogg Marketing Faculty, Northwestern University; Dawn Iacobucci, editor
Sawhney, Mohanbir. (2001)  - p. 386-408
Exemplar:  TB Nautik 19/3 Iac 8(2001)
 
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