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Wortzel, Lawrence H.
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1

Global strategic management 

the essentials 
Vernon-Wortzel, Heidi ; Wortzel, Lawrence H. - 2. ed. . , 1991
Exemplar:  Zentrale:Magazin 03.f.6353
 
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2

Globalizing strategies for multinationals from developing c..:

, In: The Columbia journal of world business
Wortzel, Heidi Vernon ; Wortzel, Lawrence H.. (1988)  1 - p. 27-35
Exemplare:  Zentrale:Magazin Zs fb 5871; Zentrale:Magazin Zs fb 5871
 
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3

Privatizing state-owned enterprises: hopes and realities:

, In: The Columbia journal of world business
Austin, James E. ; Wortzel, Lawrence H. ; Coburn, John F.. (1986)  3 - p. 51-60
Exemplare:  Zentrale:Magazin Zs fb 5871; Zentrale:Magazin Zs fb 5871
 
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4

Export marketing strategies for NIC and LDC-based firms:

, In: The Columbia journal of world business
Wortzel, Lawrence H. ; Wortzel, Heidi Vernon. (1981)  1 - p. 51-60
Exemplare:  Zentrale:Magazin Zs fb 5871; Zentrale:Magazin Zs fb 5871
 
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5

Women's role portrayal preferences in advertisements 

, In: Journal of marketing / American Marketing Association
an empirical study 
Wortzel, Lawrence H. ; Frisbie, John M.. (1974)  4 - p. 41-46
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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6

The marketing dilema of Negroes:

, In: Journal of marketing / American Marketing Association
Bauer, Raymond A. ; Cunningham, Scott M. ; Wortzel, Lawrence H.. (1965)  3 - p. 1-6
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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7

New product development in industrializing countries:

, In: Perspectives on international marketing - re-issued / edited by Stanley J. Paliwoda
Vernon-Wortzel, Heidi. (2012)  - p. 140-157
Exemplare:  Zentrale:E02 a bwl 419.5/219; BB WiWi: 11a bwl 419.5/219a
 
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8

Do neophyte exporters understand importers?:

, In: The Columbia journal of world business
Vernon-Wortzel, Heidi ; Wortzel, Lawrence H. ; Deng, Shengliang. (1988)  4 - p. 49-56
Exemplare:  Zentrale:Magazin Zs fb 5871; Zentrale:Magazin Zs fb 5871
 
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9

Distributor power versus manufacturer power 

, In: Journal of marketing / American Marketing Association
the customer role 
Butaney, Gul ; Wortzel, Lawrence H.. (1988)  1 - p. 52-63
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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10

The emergence of free market retailing in the People's Repu.. 

, In: California management review / BerkeleyHaas, Haas School of Business, University of California Berkeley
promises and consequences 
Vernon-Wortzel, Heidi ; Wortzel, Lawrence H.. (1987)  3 - p. 59-76
Exemplare:  Zentrale: z bwl 037/286; Zentrale:Magazin Zs fc 5286
 
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11

Strategic management of multinational corporations 

the essentials  Wiley series in international business
Vernon-Wortzel, Heidi ; Wortzel, Lawrence H. , 1985
Exemplar:  Zentrale:Magazin vc 0516
 
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