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Services marketing cases in emerging markets / Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen ; Editors
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Co-create a smart phone brand with consumers via social med..
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Electronic word-of-mouth for university selection
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Marketing cases from emerging markets / Dilip S. Mutum ... eds.
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Cathay Pacific Airways using LinkedIn for brand building:
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Marketing cases from emerging markets / Dilip S. Mutum ... eds.
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