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Yang, Sophie
5  Ergebnisse:
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1

Co-create a smart phone brand with consumers via social med.. 

, In: Services marketing cases in emerging markets / Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen ; Editors
a case study of Xiaomi in China 
Yang, Sophie ; Wos, Anna. (2017)  - p. 27-34
Exemplar:  BB WiWi: 11a bwl 420 die/986
 
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2

Electronic word-of-mouth for university selection 

, In: Journal of general management
implications for academic leaders and recruitment managers 
Yang, Hsiao-Pei. (2014/15)  4 - p. 23-44
Exemplar:  Zentrale:Magazin Zs fc 7756
 
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3

Cathay Pacific Airways using LinkedIn for brand building:

, In: Marketing cases from emerging markets / Dilip S. Mutum ... eds.
Yang, Hsiao-Pei. (2014)  - p. 159-162
Exemplare: Zentrale; TB Wirtschaft; BB WiWi;
 
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4

Shangri-La hotels expanding to Non-Asian markets:

, In: Marketing cases from emerging markets / Dilip S. Mutum ... eds.
Yang, Hsiao-Pei. (2014)  - p. 113-116
Exemplare: Zentrale; TB Wirtschaft; BB WiWi;
 
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5

KFC in China:

, In: Marketing cases from emerging markets / Dilip S. Mutum ... eds.
Yang, Hsiao-Pei. (2014)  - p. 17-23
Exemplare: Zentrale; TB Wirtschaft; BB WiWi;
 
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