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In-store video advertising effectiveness

, In: Journal of advertising research / Advertising Research Foundation

three new studies provide in-market field data

Yim, Mark Yi-cheon ; Yoo, Seung-chul ; Eastin, Matthew S... (2010) 4 - p. 386-402

Exemplare: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

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