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Financial value of brands in mergers and acquisitions

, In: Journal of marketing / American Marketing Association

is value in the eye of the beholder?

Bahadir, S. Cem ; Bharadwaj, Sundar G.. (2008) 6 - p. 49-64

Exemplare: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

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