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Bharadwaj, Sundar
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1

Geschäfte mit gutem Gewissen:

, In: Harvard-Business-Manager
Rodríguez-Vilá, Omar ; Bharadwaj, Sundar. (2018)  2 - p. 66-75
Exemplare: Zentrale; TB BHV; TB Wirtschaft;
 
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2

Asymmetric roles of advertising and marketing capability in.. 

, In: Journal of marketing research / American Marketing Association
turning bad into good and good into great 
Xiong, Guiyang ; Bharadwaj, Sundar. (2013)  6 - p. 706-724
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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3

Social capital of young technology firms and their IPO valu.. 

, In: Journal of marketing / American Marketing Association
the complementary role of relevant absorptive capacity 
Xiong, Guiyang ; Bharadwaj, Sundar. (2011)  6 - p. 87-104
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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4

Satisfaction (mis)pricing revisited 

, In: Journal of marketing / American Marketing Association
real? Really big? 
Bharadwaj, Sundar G. ; Mitra, Debanjan. (2016)  5 - p. 116-121
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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5

The impact of brand quality on shareholder wealth:

, In: Journal of marketing / American Marketing Association
Bharadwaj, Sundar G. ; Tuli, Kapil R.. (2011)  5 - p. 88-104
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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6

Ties that bind 

, In: Journal of marketing research / American Marketing Association
the impact of multiple types of ties with a customer on sal... 
Tuli, Kapil R. ; Bharadwaj, Sundar G.. (2010)  1 - p. 36-50
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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7

Regulatory exposure of deceptive marketing and its impact o..:

, In: Journal of marketing / American Marketing Association
Tipton, Martha Myslinski ; Bharadwaj, Sundar G. ; Robertson, Diana C.. (2009)  6 - p. 227-243
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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8

Customer satisfaction and stock returns risk:

, In: Journal of marketing / American Marketing Association
Tuli, Kapil R. ; Bharadwaj, Sundar G.. (2009)  6 - p. 184-197
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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9

Financial value of brands in mergers and acquisitions 

, In: Journal of marketing / American Marketing Association
is value in the eye of the beholder? 
Bahadir, S. Cem ; Bharadwaj, Sundar G.. (2008)  6 - p. 49-64
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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