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Buzzell, Robert Dow
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1

Can you standardize multinational marketing?:

, In: Harvard business review
Buzzell, Robert Dow. (1968)  6 - p. 102-113
Exemplare:  Zentrale:Magazin Zs fb 9476; Zentrale: fc 7933
 
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2

Are there "natural" market structures?:

, In: Journal of marketing / American Marketing Association
Buzzell, Robert D.. (1981)  1 - p. 42-51
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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3

Market share 

, In: Harvard business review
a key to profitability 
Buzzell, Robert D. ; Gale, Bradley T. ; Sultan, Ralph G. M.. (1975)  1 - p. 97-1975
Exemplare:  Zentrale:Magazin Zs fb 9476; Zentrale: fc 7933
 
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4

Impact of strategic planning on profit performance:

, In: Harvard business review
Schoeffler, Sidney ; Buzzell, Robert D. ; Heany, Donald F.. (1974)  2 - p. 137-145
Exemplare:  Zentrale:Magazin Zs fb 9476; Zentrale: fc 7933
 
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5

Today the shopping center, tomorrow the super-store:

, In: Harvard business review
Salmon, Walter J. ; Buzzell, Robert D. ; Cort, Stanton G.. (1974)  1 - p. 89-98
Exemplare:  Zentrale:Magazin Zs fb 9476; Zentrale: fc 7933
 
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6

Television commercial test scores and short-term changes in..:

, In: Journal of marketing research / American Marketing Association
Buzzell, Robert D. ; Kolin, Marshall ; Murphy, Malcolm P.. (1965)  3 - p. 307-313
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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7

Predicting short-term changes in market share as a function..:

, In: Journal of marketing research / American Marketing Association
Buzzell, Robert D.. (1964)  3 - p. 27-31
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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8

Mating behavioral science and simulation:

, In: Harvard business review
Bauer, Raymond Augustine ; Buzzell, Robert D.. (1964)  5 - p. 116-124
Exemplare:  Zentrale:Magazin Zs fb 9476; Zentrale: fc 7933
 
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9

Decision theory and marketing management:

, In: Journal of marketing / American Marketing Association
Buzzell, Robert D. ; Slater, Charles C.. (1962)  3 - p. 7-16
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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