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Calder, A C
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How to capture consumer experiences 

, In: Journal of advertising research / Advertising Research Foundation
a context-specific approach to measuring engagement : predi... 
Calder, Bobby J. ; Isaac, Mathew S. ; Malthouse, Edward C.. (2016)  1 - p. 39-52
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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The gap between the vision for marketing and reality:

, In: MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
Malthouse, Edward C. ; Kotler, Philip ; Calder, Bobby J... (2012/13)  1 - p. 13-14
Exemplare:  Zentrale: z bwl 037/294; Zentrale:Magazin Zs fc 7294
 
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Media placement versus advertising execution:

, In: International journal of market research
Malthouse, Edward C.. (2010)  2 - p. 217-230
Exemplare:  Zentrale: z bwl 402 240; Zentrale:Magazin Zs fe 1240
 
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