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Brand concepts as representations of human values

, In: Journal of marketing / American Marketing Association

do cultural congruity and compatibility between values matt...

Torelli, Carlos J. ; Carvalho, Sergio W. ; Maehle, Natalia... (2012) 4 - p. 92-108

Exemplare: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

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