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Dam, Koen H. van
17  Ergebnisse:
Artikel (Print) X
Personensuche X
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1

Demonstrating the value of marketing:

, In: Journal of marketing / American Marketing Association
Hanssens, Dominique M. ; Pauwels, Koen H.. (2016)  6 - p. 173-190
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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2

Manifestations of higher-order routines 

, In: Academy of Management journal
the underlying mechanisms of deliberate learning in the con... 
Heimeriks, Koen H. ; Schijven, Mario. (2012)  3 - p. 703-726
Exemplare: Zentrale;
 
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3

Weiter Geld ausgeben 

, In: Harvard-Business-Manager
aber anders 
Kumar, Nirmalya ; Pauwels, Koen. (2021)  1 - p. 10,12
Exemplare: Zentrale; TB BHV; TB Wirtschaft;
 
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4

Der Europäische Rechtsraum: Grundlagen, Herausforderungen .. 

, In: Europäische Grundrechte-Zeitschrift
Symposium zu Ehren von Bundesverfassungsrichter Peter M. Hu... 
Lenaerts, Koen ; Huber, Peter Michael. (2019)  1/6 - p. 155-157
Exemplare:  Juridicum: z jur 105.2/602; Juridicum: z jur 105.2/602
 
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5

Deriving value from conversations about your brand:

, In: MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
Fay, Brad ; Keller, Ed ; Larkin, Rick.. (2019)  2 - p. 72-77
Exemplare:  Zentrale: z bwl 037/294; Zentrale:Magazin Zs fc 7294
 
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6

Improving consumer mindset metrics and shareholder value th.. 

, In: Journal of marketing / American Marketing Association
the different roles of owned and earned media 
Colicev, Anatoli ; Malshe, Ashwin ; Pauwels, Koen.. (2018)  1 - p. 37-56
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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7

Fanning the flames? 

, In: Journal of marketing research / American Marketing Association
how media coverage of a price war affects retailers, consum... 
Heerde, Harald J. van. (2015)  5 - p. 674-693
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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8

What is special about marketing organic products? 

, In: Journal of marketing / American Marketing Association
how organic assortment, price, and promotions drive retaile... 
Bezawada, Ram. (2013)  1 - p. 31-51
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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9

Mind-set metrics in market response models 

, In: Journal of marketing research / American Marketing Association
an integrative approach 
Srinivasan, Shuba. (2010)  4 - p. 672-684
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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10

Effects of word-of-mouth versus traditional marketing 

, In: Journal of marketing / American Marketing Association
findings from an Internet social networking site 
Trusov, Michael. (2009)  5 - p. 90-102
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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11

Metrics that matter 

, In: Journal of advertising research / Advertising Research Foundation
identifying the importance of consumer wants and needs 
Lautman, Martin R.. (2009)  3 - p. 339-359
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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12

Product innovations, advertising, and stock returns:

, In: Journal of marketing / American Marketing Association
Srinivasan, Shuba ; Pauwels, Koen ; Silva-Risso, Jorge M... (2009)  1 - p. 24-43
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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13

Private-label use and store loyalty:

, In: Journal of marketing / American Marketing Association
Ailawadi, Kusum L.. (2008)  6 - p. 19-30
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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14

Demand-based pricing versus past-price dependence 

, In: Journal of marketing / American Marketing Association
a cost-benefit analysis 
Srinivasan, Shuba ; Nijs, Vincent. (2008)  2 - p. 15-27
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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15

Moving from free to fee 

, In: Journal of marketing / American Marketing Association
how online firms market to change their business model succ... 
Pauwels, Koen ; Weiss, Allen. (2008)  3 - p. 14-31
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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