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Journal of marketing / American Marketing Association
1
From social to sale
, In:the effects of firm-generated content in social media on cu...
Exemplare:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Management science
2
Network analysis of search dynamics
, In:the case of stock habitats
Exemplare: Zentrale;
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Journal of marketing research / American Marketing Association
3
Analyzing client profitability across diffusion segments fo..:
, In:Exemplare:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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The journal of brand management
4
Role of brand globalness in consumer evaluation of new prod..:
, In:Exemplare:
Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043