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Consumers' perceptions of the product-use situation:

, In: Journal of marketing / American Marketing Association

Fennell, Geraldine. (1978) 2 - p. 38-47

Exemplare: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

2

Motivation research revisited:

, In: Journal of advertising research / Advertising Research Foundation

Fennell, Geraldine. (1975) 3 - p. 23-28

Exemplare: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

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