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International journal of market research
1
The grounded theory approach to consumer-brand engagement
, In:the practitioner's standpoint
Exemplare:
Zentrale: z bwl 402 240; Zentrale:Magazin Zs fe 1240
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International journal of market research
2
The concept of engagement
, In:a systematic analysis of the ongoing marketing debate
Exemplare:
Zentrale: z bwl 402 240; Zentrale:Magazin Zs fe 1240
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International journal of market research
3
Grounding consumer-brand engagement
, In:a field-driven conceptualisation
Exemplare:
Zentrale: z bwl 402 240; Zentrale:Magazin Zs fe 1240