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Using interactive program-loyalty banners to reduce TV ad a..

, In: Journal of advertising research / Advertising Research Foundation

is it possible to give viewers a reason to stay tuned durin...

Dix, Stephen Richard ; Haddad, Hanadi ; Varan, Duane.. (2010) 2 - p. 154-161

Exemplare: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

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