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Kannan, P. P.
17  Ergebnisse:
Artikel (Print) X
Personensuche X
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1

Consumers' extent of evaluation in brand choice:

, In: The journal of business / The Graduate School of Business of the University of Chicago
Murthi, B. P. S. ; Srinivasan, Kannan. (1999)  2 - p. 229-256
Exemplar:  Zentrale:Magazin Zs fb 9493
 
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2

(When) does third-party recognition for design excellence a..:

, In: Journal of marketing / American Marketing Association
Boyd, D. Eric ; Kannan, P. K.. (2018)  3 - p. 108-123
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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3

Firms' strategic leverage of unplanned exposure and planned.. 

, In: Journal of marketing research / American Marketing Association
an analysis in the context of celebrity endorsements 
Derdenger, Timothy P. ; Li, Hui ; Srinivasan, Kannan. (2018)  1 - p. 14-34
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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4

Harvesting brand information from social tags:

, In: Journal of marketing / American Marketing Association
Nam, Hyoryung ; Joshi, Yogesh V. ; Kannan, P. K.. (2017)  4 - p. 88-108
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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5

Marketing analytics for data-rich environments:

, In: Journal of marketing / American Marketing Association
Wedel, Michel ; Kannan, P. K.. (2016)  6 - p. 97-121
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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6

From social to sale 

, In: Journal of marketing / American Marketing Association
the effects of firm-generated content in social media on cu... 
Kumar, Ashish ; Bezawada, Ram ; Rishika, Rishika... (2016)  1 - p. 7-25
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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7

Product recovery optimization in closed-loop supply chain t..:

, In: International journal of production research / Institution of Production Engineers ; American Institute of Industrial Engineers ; Society of Manufacturing Engineers
Govindan, Kannan ; Garg, Kiran ; Jha, P. C.. (2016)  5/6 - p. 1463-1486
Exemplare: Zentrale;
 
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8

The informational value of social tagging networks:

, In: Journal of marketing / American Marketing Association
Nam, Hyoryung. (2014)  4 - p. 21-40
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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9

Attributing conversions in a multichannel online marketing .. 

, In: Journal of marketing research / American Marketing Association
an empirical model and a field experiment 
Li, Hongshuang. (2014)  1 - p. 40-56
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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10

Multiformat digital products 

, In: Journal of marketing research / American Marketing Association
how design attributes interact with usage situations to det... 
Koukova, Nevena T.. (2012)  1 - p. 100-114
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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11

Retail channel structure impact on strategic engineering pr..:

, In: Management science
Williams, Nathan ; Azarm, Shapour. (2011)  5 - p. 897-914
Exemplare: Zentrale;
 
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12

Pricing digital content product lines 

, In: Marketing science
a model and application for the National Academies Press 
Kannan, P. K. ; Pope, Barbara Kline ; Jain, Sanjay. (2009)  4 - p. 620-636
Exemplare:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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13

Cross-category effects of aisle and display placements 

, In: Journal of marketing / American Marketing Association
a spatial modeling approach and insights 
Bezawada, Ram ; Balachander, S. ; Kannan, P. K... (2009)  3 - p. 99-117
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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14

Incorporating subjective characteristics in product design ..:

, In: Journal of marketing research / American Marketing Association
Luo, Lan ; Ratchford, Brian T.. (2008)  2 - p. 182-194
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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15

Rural labour relations and development dilemmas in Kerala 

, In: The journal of peasant studies
reflections on the dilemmas of a socially transforming labo... 
Kannan, Kappadath Parameswara. (1999)  2/3 - p. 140-181
Exemplare: Zentrale;
 
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