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Converting people-meter data from per-minute to per-second ..

, In: Journal of advertising research / Advertising Research Foundation

a statistical model offers a closer look at TV ad avoidance...

Song, Lianlian ; Zhou, Peng ; Tso, Kwok Fai Geoffrey.. (2019) 1 - p. 53-72

Exemplare: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

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