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LUO, XUEMING
15  Ergebnisse:
Artikel (Print) X
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1

Nonlinear effects of social connections and interactions on.. 

, In: Journal of marketing / American Marketing Association
evidences from online gaming markets 
Cheng, Zhang ; Phang, Chee Wei ; Wu, Qingsheng.. (2017)  6 - p. 132-155
Exemplare:  Zentrale:E02 z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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2

Geo-conquesting 

, In: Journal of marketing research / American Marketing Association
competitive locational targeting of mobile promotions 
Fong, Nathan M.. (2015)  5 - p. 726-735
Exemplare:  Zentrale:E02 z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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3

How effective is location-targeted mobile advertising?:

, In: MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
Fang, Zheng ; Keith, Megan E.. (2014/15)  2 - p. 14-15
Exemplare:  Zentrale:E02 z bwl 037/294; Zentrale:Magazin Zs fc 7294
 
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4

Bequeme Rabattjäger:

, In: Harvard-Business-Manager
Andrews, Michelle ; Fang, Zheng ; Luo, Xueming.. (2014)  7 - p. 11
Exemplare: Zentrale; TB BHV; TB Wirtschaft;
 
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5

Cause marketing effectiveness and the moderating role of pr..:

, In: Journal of marketing / American Marketing Association
Andrews, Michelle ; Aspara, Jaakko ; Luo, Xueming.. (2014)  6 - p. 120-142
Exemplare:  Zentrale:E02 z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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6

Mobile targeting:

, In: Management science
Andrews, Michelle ; Luo, Xueming ; Fang, Zheng.. (2014)  7 - p. 1738-1756
Exemplare: Zentrale;
 
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7

Group-buying deal popularity​:

, In: Journal of marketing / American Marketing Association
Andrews, Michelle ; Aspara, Jaakko ; Luo, Xueming.. (2014)  2 - p. 20-33
Exemplare:  Zentrale:E02 z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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8

The impact of brand rating dispersion on firm value:

, In: Journal of marketing research / American Marketing Association
Luo, Xueming ; Wiles, Michael A.. (2013)  3 - p. 399-415
Exemplare:  Zentrale:E02 z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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9

Mit der Zeit immer bequemer:

, In: Harvard-Business-Manager
Luo, Xueming ; Kanuri, Vamsi K. ; Andrews, Michelle. (2013)  4 - p. 16-17
Exemplare: Zentrale; TB BHV; TB Wirtschaft;
 
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10

Wenn Produkte polarisieren:

, In: Harvard-Business-Manager
Luo, Xueming ; Wiles, Michael. (2013)  12 - p. 10-14
Exemplare: Zentrale; TB BHV; TB Wirtschaft;
 
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11

Customer satisfaction, analyst stock recommendations, and f..:

, In: Journal of marketing research / American Marketing Association
Luo, Xueming. (2010)  6 - p. 1041-1058
Exemplare:  Zentrale:E02 z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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12

The debate over doing good 

, In: Journal of marketing / American Marketing Association
corporate social performance, strategic marketing levers, a... 
Luo, Xueming. (2009)  6 - p. 198-213
Exemplare:  Zentrale:E02 z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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13

Quantifying the long-term impact of negative word of mouth ..:

, In: Marketing science
Luo, Xueming. (2009)  1 - p. 148-165
Exemplare:  Zentrale:E02 z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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14

Satisfaction, complaint, and the stock value gap:

, In: Journal of marketing / American Marketing Association
Luo, Xueming. (2008)  4 - p. 29-43
Exemplare:  Zentrale:E02 z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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15

Neglected outcomes of customer satisfaction:

, In: Journal of marketing / American Marketing Association
Luo, Xueming. (2007)  2 - p. 133-149
Exemplare:  Zentrale:E02 z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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